Joel Kennedy is a marketing communications leader who develops and drives inspiring content and integrated campaigns through strategic planning, teamwork, passion and skills that have grown brands and connected stakeholders and fans for over 20 years.
Experience
INTEGRATED MARKETING
CORPORATE COMMUNICATIONS
BRAND STRATEGY
HOSPITALITY
CONSUMER ELECTRONICS
FOOD & BEVERAGE
FINANCIAL SERVICES
AGENCY
Developing, directing and delivering the integrated marketing communications plan, pipeline and production for all marketing activations, branded content, internal communications and public relations across King’s Seafood Company and its brands. (November 2022 to January 2025)
Establishing the content marketing strategy and function for New American Funding, ranked #1 in Customer Satisfaction in its industry by J.D. Power. (May 2022 to November 2022)
Directing the integrated marketing communications strategy, team, planning, positioning, calendar, content, digital media, events, PR and influencer programs for the audio / home entertainment category at Yamaha Corporation of America. This includes leading and influencing marketing communications at the highest level as a member of the global Center of Excellence team. (June 2018 to April 2022)
Leading the marketing, digital content strategy, PR, online community engagement, member communications, ecommerce, retail marketing, events and internal/external newsletters at one of the country’s most respected craft breweries, The Bruery. (June 2015 to June 2018)
Directing the communications strategy, planning and team for employee, leadership and field communications for the investments business at Northwestern Mutual, a Fortune 500 company. (Aug. 2006 to May 2015)
Helping parents plan their Disney vacations while being leveraged as part of the company’s social media and customer engagement strategy as a member of the planDisney online forum. (Jan. 2010 to Dec. 2011)
Holding PR positions of increasing responsibility at several integrated advertising / PR agencies. (Feb. 2002 to Aug. 2006)
Having a proven track record of working with teams, building brands and engaging internal audiences and external fans.
Education
Marquette University, Milwaukee, Wis.
B.A., Public Relations
Minor, Human Resources
Joel Kennedy 