New blog developed and launched for the brand, allowing stories to be leveraged in vertically integrated campaigns across digital channels while being optimized for search and aligned with brand voice.
Blog articles developed to acquire and engage customers, optimized for SEO and engineered to either help people solve a problem / find a need or champion an individual’s (or community’s) interests.
Four to five blog articles developed each month as part of vertically integrated content initiatives, leveraging team, self and outside writers for articles in the audio category that align with customer segments.
Joel Kennedy 