LIST GROWTH
Doubled amount of emails to 500K+ for engagement

LOCALIZED, PERSONALIZED
Campaigns customized per location for sense of place

MEASURABLE
Developed landing pages for campaign tracking

ENGAGEMENT
Increased opens to 28.2%

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LIST GROWTH
Grew list 55%

CONTENT AUDIENCE SEGMENTS
Developed six segments to tell targeted, engaging stories

CADENCE
Delivered six to 12 integrated campaigns monthly

RETENTION
Held at a 0.13% unsubscribe rate

ENGAGEMENT
Increased engagement (CTO) by 370%
Increased unique opens by 29%

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