Ongoing influencer activations designed to bring tastemakers into our restaurants, reach fans and followers outside our direct sphere of influence and generate content that we can engage with and collaborate on.
Campaigns designed to increase awareness and interest of key categories, leveraging influencers as the storytellers to reach target audiences and create a bank of lifestyle content. Responsibilities included key messaging, creator guidelines, budgeting/scheduling, project management, vendor relations, influencer selection, creative review, final approval, and merchandising with internal and global stakeholders.
Joel Kennedy 