Direct and guide the social media marketing program, leveraging platform-specific features and on-trend content to appear in new Guests’ feeds and convert them to followers while keeping our brands top of mind and aligned with content marketing initiatives across owned channels for maximum community cultivation.

Results since the development and implementation of the social media calendar and publishing/engagement cadences include:

FOLLOWERS
+3%

AVERAGE DAILY REACH PER PROFILE
+5%

ENGAGEMENT RATE
+110%

ORGANIC ENGAGEMENT
+77%, with 88% more likes, 66% more comments, 33% more shares and 40% more saves

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